One of the largest generations in history is moving into its prime spending years. The Millennial generation, as a technologically savvy culture, is looking to reshape the economy, taking their unique financial experiences into the way they look to spend their money. Having lived through the 2008 Great Recession, however, Millennials are haunted by the unexpected obstacles an inconsistent economy poses. They exhibit immense distrust with financial institutions due to struggles during their financial upbringing, and are the first generation to have accumulated excessive amounts of student loan debt. Therefore, the Millennial generation takes pride in practicing frugal spending habits, making sure to put money into their savings account each month. However, Millennials are also heavily influenced by their relationship with their peers via social media platforms. The self-presentation theory can be used to explain why social media influences millennials, as the desire to receive social acceptance drives millennial behaviors. As statistical evidence has proven, Millennials feel a heightened sense of social acceptance when physical symbols of social adequacy are shown through “like,” “favorites,” “retweets,” or “share.” Millennials also place an emphasis on experiencing live events rather than material items, explaining that these events are more enjoyable when shared through social media. Studies have also shown that the positive reinforcement Millennials receive from “likes,” “favorites,” or “retweets,” weighs heavily into their monetary decision making. Therefore, the argument can be made that the relationships Millennials pursue through social media negatively influences millennial spending as photos and posts on their newsfeed encourage reckless spending, relying heavily on funds received only through their increased debt accumulation.