Combining Americas patriarchy, sexism, and social media creates a formula for how women are portrayed on social media. Objectification is a term that means “to treat an individual not as a person with emotions and thoughts, but as a physical being or object” (Krauss Whitbourne). The way objectification is being discussed in this paper means treating someone as a sexual object. On social media, women post objectifying images of their body regularly, because it gains attention. Companies participate in this objectification as well. Companies will offer large amounts of money to influencers or celebrities to promote their products with an image (Arnold). The companies selling the products want their advertisement to look attractive to the viewers because they know sex sells. For example, many weight loss/detoxification products are commonly promoted on social media. This is typically done by people who are in shape and showing a large amount of skin. This can cause followers and pop culture to view this as what beauty looks like, and aspire to look the way the picture depicted.All posts on social media are not paid sponsorships. Even though peers, influencers, and celebrities have no one telling them what to post at times, they will still post pictures of themselves with minimal clothing, in provocative positions, and in a way that will get others attention. The images may be published just because these women are confident in themselves, and that is perfectly fine, but they may also be posted because they want attention and want to be seen as beautiful. All of this is evident when the popular page on the social media site Instagram is opened. Scrolling through the photos, there are many images of women as described above. This types of images are viewed by millions of people day, of all ages, and make impressions upon what people and pop culture deem beautiful.