To conclude, an analysis of the relation between politics and international marketing was conducted. Radical changes in the political scene can occur in the most stable governments and are translated in changes in the business world. Tariffs, taxes, boarder checks, non-tariff technical barriers and exchange rates imposed by the new governments according to their campaigns and beliefs, reflect in a business’s international marketing strategy, as the liberation of the markets is now being narrowed and limited. Adaption is gaining power over standardization and companies re-evaluate their strategies under the light of the political changes and the risk within them. The scene in the U.S and U.K is still uncertain, and this feeling is not welcomed by international companies which hunt markets with balance and stability in their internal and external policies, affecting the way and the means which a business chooses to operate within or with them. As the future is unclear, and several agreements are in stake, the world in on the edge of major changes in two of the biggest and most important markets.